Privacy Policy

1. Who we are
Water Lily is operated by Vulcan Lifestyle Group LLC, doing business as Water Lily. This policy describes our handling of personal information through waterlilysoap.com and related order, email, and customer-service communications. In this policy, “we,” “us,” and “our” mean that business.
For privacy questions or requests, email info@waterlilysoap.com.

2. Information we collect
Information you provide: When you place an order, contact us, subscribe to updates, or use an available account feature, we collect the information you submit. This may include your name, email address, phone number, billing and delivery addresses, account details, order contents, and communication preferences. Customer-service messages may include photos of products or packaging and other information you choose to send. Please avoid sending sensitive information that we do not need to help you.

Payment and transaction information: Our payment providers process payment details. We receive information needed to manage the purchase, such as payment status, transaction references, and limited payment-method details. Please do not send full card details by email.

Information collected automatically: Wix and enabled site components may collect IP address, browser and device information, referring pages, pages viewed, interactions, timestamps, and cookie or similar identifiers. Some information supports security and essential store functions; other collection depends on the features in use and your applicable privacy choices.

Information from service providers: We receive payment confirmations, fraud-related information, delivery updates, and other information needed to operate the store from the providers involved in your transaction.

3. How we use information
We use personal information to:
• Process payments, prepare orders, arrange shipping, and provide tracking or order updates.
• Answer questions, investigate delivery or product issues, and manage refunds or replacements.
• Operate and secure the website, prevent fraud, and troubleshoot problems.
• Understand website performance and improve our products and shopping experience, subject to applicable cookie choices.
• Send promotional updates when you choose to receive them.
• Maintain business records, meet legal obligations, and resolve disputes.

We use information for these stated purposes and other purposes permitted by law. We will provide additional notice or seek consent when required before using it for a materially different purpose.

4. Who receives information
We share information with providers as needed to operate Water Lily:
• Wix: Website hosting, online store, forms, customer records, communications, and related platform tools.
• Payment providers: Wix Payments and the payment services you choose at checkout, including available wallet or PayPal options, to process transactions and help prevent fraud.
• Shipping providers: Shippo and the shipping carrier handling your order receive recipient contact and delivery information and relevant shipment details to purchase labels, deliver packages, and provide tracking.
• Email and business-service providers: Services such as Google Workspace and Wix communication tools help us receive messages, respond to customers, and deliver updates.
• Professional advisers and authorities: Information may be disclosed when reasonably needed for accounting, legal advice, legal compliance, or protecting lawful rights and safety.

We may transfer relevant records as part of a business sale or restructuring, subject to applicable law and appropriate notice.

We do not sell customer information for money or provide our customer list to unrelated businesses for their own marketing. Providers may also process certain information under their own privacy policies and legal obligations. Our responsibility for our own handling of your information remains.

5. Cookies, analytics, and embedded content
Cookies and similar technologies help the site work. Essential technologies support functions such as security, shopping-cart activity, checkout, and remembering privacy choices. Optional technologies may support preferences, analytics, or marketing, depending on the features enabled.

Where available, use the site’s cookie preferences to accept or decline optional categories and revisit your choices. Browser settings can also restrict or delete cookies; doing so may affect store functions. Choices may need to be set again after clearing cookies or changing browsers or devices.

We use Wix platform tools for site operation and measurement. We have not connected separate advertising pixels through Wix’s marketing integrations at the time of this policy. If we introduce advertising or materially different tracking, we will update our disclosures and applicable choices before using it.

Where social content such as an Instagram feed is displayed, the external provider may receive technical information, including your IP address and browser identifiers, and may use its own technologies. Such providers may collect information about activity across websites in accordance with their policies and your settings. Opening an external link also takes you to that provider’s services.

We do not currently have a separate process for responding to legacy browser “Do Not Track” signals. Please use the cookie choices or contact options described here. We will honor legally required opt-out preference signals where applicable; legacy Do Not Track and those signals are not the same mechanism.

6. Email choices
Signing up for promotional email is optional. You can unsubscribe using the link in a promotional email or by contacting info@waterlilysoap.com. Unsubscribing does not stop essential messages about an order, a support request, or a legal or security matter.

Placing an order or accepting our Terms of Service does not, by itself, mean you agree to optional promotional emails or nonessential tracking.

7. Keeping and protecting information
We keep information only as long as reasonably necessary for the purposes described here, including fulfilling orders, supporting customers, maintaining financial records, preventing fraud, and meeting legal requirements. Retention depends on the type of information, the purpose, applicable obligations, and any unresolved issues. Order records are not automatically deleted when payment is completed.

We use reasonable administrative and technical safeguards and limit access to people and providers who need information for their work. No website, transmission, or storage system can be guaranteed completely secure.

Our providers may store or process information in the United States and other countries where they operate. Applicable protections and lawful transfer arrangements depend on the provider and the relevant law.

8. Your requests and rights
You can contact info@waterlilysoap.com to ask about your information or request access, correction, or deletion. Depending on your location and applicable law, you may also have rights to receive a portable copy, withdraw consent, or opt out of certain uses, including qualifying sales, targeted advertising, or certain profiling.

We may need to verify your identity before acting on a request. We will respond within the timeframe required by applicable law and explain any lawful exception or information we must retain. Withdrawing consent does not undo lawful processing that occurred before withdrawal.

If you disagree with our response, reply with “Privacy appeal” in the subject line so we can review it. You may also contact the appropriate privacy regulator or state attorney general. We will not discriminate against you for exercising applicable privacy rights.

9. Children’s information
Store purchases and email subscriptions are intended for adults. A parent or other adult should place an order for a child. We do not ask children under 13 to submit personal information, and we do not knowingly collect their information without any consent required by law.

If you believe a child under 13 has submitted personal information, contact info@waterlilysoap.com so we can investigate and take appropriate steps, including deleting information where required. A child appearing in our brand story does not authorize us to collect information from other children.

10. Policy updates and contact
We may update this policy as our store or practices change. We will show the revised effective date and identify material changes on this page. Where required, we will provide additional notice or obtain consent before a change applies. A policy update does not override rights you have under applicable law.

Questions are welcome. Contact Vulcan Lifestyle Group LLC, doing business as Water Lily, at info@waterlilysoap.com.

Thank you for trusting Water Lily with your order and your information.